Let me begin by wishing you and your loved ones a very happy holiday season. As I look back on the progress we have made on the SWYP card, I realize that what keeps us going is the ardent enthusiasm of our community of supporters – you! We are working extra hard over this holiday season to make sure we keep our commitment to ship a truly exceptional product.
BATCH 1 DELIVERY DATES
As I mentioned in my November update, we uncovered some subtle and unusual variations across the cards, which delayed the Late Fall shipment. I am happy to report that we have identified the root cause and have a hardware fix in the works. We anticipate that the new hardware will pass our stringent qualification process and we can commence shipping the first batch of SWYP cards in April 2016. My heartfelt apologies for the delay.
NEW AND IMPROVED DESIGN
The Summer Beta program was successful in providing us with useful and timely product feedback. Based on those learnings, we have made several changes to our design, which will improve the aesthetics and usability of the SWYP card. For example, we re-organized the information on the display to make it more readable for the cashier. Based on user feedback, we have tuned the 'clickyness' of our buttons ever so slightly, without compromising on the quality (they last a million clicks, and yes, clickyness is a word we use internally here.) We are excited to announce that we will share the new card design with you in our next update.
VISIT US AT CES IN LAS VEGAS
The Consumer Electronics Show (CES) is the premier venue for unveiling new consumer products. If you are visiting CES 2016 in Las Vegas this coming January, do stop by booth 73566 in the Sands Exhibition Hall to check out the latest SWYP card. We will be there on January 6th from 10 a.m. to 6 p.m.
We are often asked if SWYP card supports EMV or Chip-and-Pin. EMV is short for Europay, MasterCard and VISA - a global standard for ‘chip cards.’ While chip cards are not popular in the US, credit card networks are working on transitioning over to EMV in the next few years. You may have begun to notice select retail stores have moved to EMV. In the transition period, all cards will be issued with both the magnetic stripe as well as the chip interface. The SWYP card will work seamlessly in all places that accept the magnetic stripe. The SWYP hardware platform will be EMV ready, but the functionality will be enabled via an over the air firmware upgrade when the US market makes a definitive transition to EMV. We are in talks with key players involved in the transition and will keep you updated via the FAQ and emails.
BATCH 1 & BATCH 2 ORDERS
There has been many questions about the orders and deliveries for both Batch 1 & Batch 2. We have updated our Frequently Asked Questions to help provide more information for SWYP customers. In short, Batch 2 orders will be fulfilled following the completion of Batch 1 orders being delivered.
As always, if you have any questions or feedback, please contact us directly at email@example.com and our dedicated Customer Success Manager will get back to you in short order.
I will be updating you all in mid February, 2016. On behalf of the SWYP team, I would like to wish everyone a Merry Christmas, Happy Holidays and a Happy New Year.